Video: BMW turns Singapore buildings into amazing 3D Joy
May 28th, 2010 admin
Filed under: Etc. , Marketing/Advertising , Videos , BMW BMW takes Singapore – Click above to watch video after the jump BMW advertising gurus have a big job ahead of them when it comes to supplementing their longstanding (and intentionally arrogant) “Ultimate Driving Machine” slogan with the company’s new “Joy” campaign. Bimmer fanboys had lived and died by the company’s proclamation of superiority for years, so it’s going to take some coaxing to get BMW loyalists to swallow the new ads. Fortunately, BMW has never been one to skimp…
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