Suzuki Samurai Fights Back?

October 7th, 2009 admin

Suzuki is mulling what to do next to catch the American public’s attention, but at the launch of the new mid-sized Kizashi sedan in Portland, Oregon, company spokesmen and internals admitted that they have little to work with at this point. I learned that while the 100-year-old company is very proud of its new sedan, it knows that it has much more to do if it wants to grow in the competitive U.S. market. So I stuck my neck out and asked about bringing back the Samurai. The execs present, including American Suzuki’s PR spokesman Jeff Holland and his boss, Gene Brown, VP of Marketing and Public Relations, said that they have proposed…


Originally posted on Car and Driver

 
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